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The electronic shelf label market is moderately concentrated. ESL manufacturers are highly competitive in terms of price, quality, compliance and innovation. In addition, they also pay attention to improving brand value, labor, technology, capital expenditure and R & D. Fierce competition and rapid technological changes have affected the performance of suppliers in the digital price tag market. To maintain competition, small companies are steadily merging with large companies.
The global electronic shelf labeling (ESL) market reached US $ 392.3 million in 2017 and is expected to reach US $ 1.424 billion in 2023, growing at a compound annual growth rate (CAGR) of 23.98%. At present, comprehensive, electronic paper accounts for more than half of the market. In the future, countries in the Asia-Pacific region are expected to grow rapidly.